What Are the Main Elements of Search Engine Optimization?

On-site SEO

On-site SEO refers to the changes to be made to your website to ensure its search engine-friendly. When you optimize your website to be search engine friendly, you need to let search engines know precisely what your website is about in a variety way.

With On-site SEO, your site will manage how your site the SEO keyword, links within your site alt attributes for images and many other strategies to aid search engines evaluate and analyze the content on your website.


While they’re no longer the sole SEO method that is important, they are essential to your site’s indexing by search engines. When we talk about keywords, we’re talking about specific words and phrases that customers are likely to seek out answers on the internet.

Selecting the appropriate keywords for your site and content requires a lot of investigation, and it’s vital to target the ideal combination of high volume ratings plus low competition. We at Alter Endeavors Digital Creative, we provide an SEO foundational service when creating websites that rely on extensive research on keywords to ensure that the language utilized throughout the website is high-volume with terms that are relevant to your industry.


The content you decide to create and publish on your website is vital for engaging and reaching your visitors. If you own an window treatment business similar to the one our customer ABC Blind & Drapery does To increase your exposure in the industry we suggest you write a series covering the different varieties of window treatments that range from contemporary window treatments to home automation using motorized blinds, for example.

If someone in your area searches for on the internet for information about a particular kind or window covering, the website pops up. This allows you to begin an exchange with a prospective customer by giving them useful information that they’re looking for. If they’re looking to purchase new window coverings then who’s the first name that comes to the forefront? You. Your content should be informative and engaging, as well as shareable.

Local SEO

If you run local business which is only servicing the Austin area, it is likely that your website may not be ranked across other areas. The search engines look at the location of the user to provide suggestions within a specific range in order to help them take a decision quickly rather than sifting through companies that are not far away at this point in time. Therefore, if someone was to find the top sushi on the market then they’d conduct a quick google search, then browse the most popular results before making a choice. This means that If your business does not show on the first page even though it’s a good idea to include it most likely, they’re moving the business elsewhere.

Strategies to boost Google’s local ranking include local keywords and making sure you have directory listings and creating your own pages for your business on sites like Google My Business and Google Maps.

Off-Site SEO

Off-site SEO methods are efforts that are made by other websites than your own to boost your site’s ranking up. The most important element of off-site SEO is building links also known as “backlinks,” which is an effort to get other highly-traffic and reputable websites backlink to your website.

Backlinks can signal confidence to the search engine. they can play a significant role in the ranking of your site. Make sure that the links originate from trusted and well-known websites and your rankings will be impacted positively. Do not try to trick Google into seeing poor links by employing “black hat” tactics, as more than likely you’ll be penalized, and could be removed by search engine.

After a brief overview of what search engine optimization actually is the purpose behind it, its importance and how you can implement itbe aware that SEO is best viewed as a positive process with long-term benefits, not as a exact technique that has immediate outcomes. Your rankings are heavily dependent on what you’re competing against and the size of the business and the time they have been in business and their online and off-site SEO strategies.


Making your website more visible is a continuous process however these suggestions on how you can improve your SEO will help you begin the process. If you have questions or want to establish an impressive digital ecosystem for your business We’d love to talk with you!

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