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Marketing Strategies – Examples and Functions

What are some good marketing strategies? Let’s first discuss the definition of a marketing strategy before we get into the details of the implementation and techniques.

The marketing strategy plays a major role in determining the success of a company’s growth. If a company fails to introduce a product to the market, even if it has a high-quality product, the consumers won’t know about it. We need to have the right strategy in place so potential customers can learn more about you and your company.

It is very difficult to build a business without a solid marketing strategy. This can make it less competitive and eventually lead to a company losing its market share to companies with lower quality products.

Schedule, a company that provides marketing calendar applications, conducted a survey on 321 marketers. It found that businesses that have documented their marketing strategies had a 500% greater success rate than those that don’t.

Objectives and Functions of Marketing Strategy

A marketing strategy is generally understood to be a guide. It contains the following:

* Who are your business targets?

* How can you describe your business to users and highlight its benefits?

* How can you distinguish your product from the rest?

* Marketing budget and financing sources

* The definition of success and the success a marketing campaign.

Loyalty programs and promotional strategies can help you build long-lasting relationships with customers. McKinsey quotes from a Salesforce article that 75% of US customers have seen a change in their purchasing habits due to the pandemic.

It is therefore important that business actors create a loyalty program.

What are good marketing strategies?

1. Determine your target market

This stage is crucial as the target market will determine the next technical step. Each target market is different, so it is important to have a different approach.

If you offer different types of products and services, it is important to determine the target market. This will affect the products that are promoted as well as their price position.

2. Determine the mission of the promotion

You can reach many promotional goals, including increasing public awareness, improving the image of your company, and increasing sales of the products or services you offer.

3. Designing a campaign you’ll run

It is a good idea to have a campaign that conveys a specific message in order to target the promotions you create.

You should not only make your promotions more targeted and organized but also leave a lasting impression about the products or services that you offer.

4. Selecting the right promotional media

Each platform or promotional media has its own personality. Each media package must convey the message in a way that is effective, as well as the characteristics and preferences of the audience. Make sure that you don’t make a mistake when choosing promotional media before you start the promotion.

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