The lower search volume means that the CPC for keywords in B2B strategies will be higher than those in B2C strategies. For very specific terms, the CPC can reach $40 in some cases.
It is essential to determine the stage at which potential customers are purchasing SEM strategies. This can be done based on keywords that they are searching for. For example, B2B strategy’s comparison and search for options is crucial because it involves more thoughtful purchase. This explains why keywords found in this phase have such high CPCs.
Professional Social Networks
Many companies in B2B are still reluctant to be active on social media. These companies can improve their corporate branding and increase website traffic. They also have the opportunity to improve their SEO positioning. It is now up to you to decide which social media networks are best suited for your company. Social Media Examiner found that 8 out 10 B2B businesses have a presence in LinkedIn, making it the most popular social network for professionals and businesses. YouTube is another social network that has great use in the industrial sectors. It allows you to share audiovisual content through the second-largest search engine in the world. This platform is designed to promote new products, share corporate and branding videos, or provide demos about the operation of a particular product.
LinkedIn has over 675 million users across 200 countries. This gives companies the opportunity to market themselves, network, and do business. Optimizing your company page is essential, as LinkedIn has a higher level of trust and reliability than other media networks.
Vertical Marketplaces
There are many marketplaces that cater to particular markets or industries. niche markets have to meet the requirements of a certain market or industry. A good indicator to determine whether a market is right for your company would be the presence and volume of buyers in the sector.
The Virtual Expo group is undoubtedly an excellent example of how to manage six niche B2B marketplaces that are focused on different sectors. These include AeroExpo, AgriExpo and ArchiExpo.
The Virtual Expo group’s marketplaces offer contracting advertising and marketing services. They offer lead filtering, sponsored ads, and newsletters for the generation of leads. They offer banners in the platform and monthly newsletters. In terms of brand awareness, they also offer campaigns on professional social media networks.
Email Marketing for B2B
Email marketing plays a crucial role in B2B environments. Bob Magazine reports that 59% of HTML2B marketers believe this tool is the best to generate leads and revenue.
To be able to send these emails, it will be necessary that you have a list of potential customers and customers from each of the above sources. Companies are also available to build databases and provide information in return for economic consideration. However, they must adhere to privacy regulations.
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Last thought
It is important to not abuse email marketing campaigns as it can prove counterproductive for clients if they receive too many emails. Emails can include offers or newsletters from the company. However, in B2B cases, it is important to present relevant information from the sector and trends. The best emails will also show the company’s know-how. Get Response Mail chimp and Campaign Monitor are some of the most effective tools for email marketing management. While many of these tools are free, we recommend Email Tool Tester to compare the features and prices of paid versions.
